How Sister Mary Modernized a 150-Year-Old Beer Brand Without Losing Its Soul

A redesign doesn’t require a total overhaul. Sister Mary Founder Leigh Chandler uncovers the creative process behind modernizing Genesee, the 150-year-old Rochester heritage beer brand. Discover how the design team balanced legacy, local pride, and modern packaging without losing the authentic spirit loyal customers love.

What Matters to Delfina Hoxha

Posted inWhat Matters
Delfina Hoxha reflects on how creativity, love, accomplishment, and heartbreak all require embracing uncertainty and impermanence with curiosity, gratitude, and a deep…

Design Matters: Spencer Bailey

Posted in
Spencer Bailey is a writer, editor, and cultural journalist whose work explores the intersections of design, architecture, memory, and human experience. He is the…

PERFECTION IS THE ENEMY!

Posted inDesign Inspiration
What happens when you stop waiting for inspiration and start building it yourself? WDYMT proves that the most powerful creative ideas often come from honesty, curiosity,…

Design Matters

Design Matters: Spencer Bailey

Posted in

Spencer Bailey is a writer, editor, and cultural journalist whose work explores the intersections of design, architecture, memory, and human experience. He is the founder and editor-in-chief of The Slowdown, host of Time Sensitive, and former editor-in-chief of Surface. He reflects on surviving a plane crash, growing up without his mother, the role storytelling has played in understanding his own life, and why slowing down may be essential in a culture obsessed with speed.

The PRINTCast podcast

The Design Of Bold Joy With Alyssa Low

Posted inDesign of with Alyssa Low
In this episode, Alyssa Low discussed how she transformed a personal sketching practice during the pandemic into a vibrant multidisciplinary art career by following what…

DesignThinkers: Emmi Salonen

Posted inDesignThinkers podcast
Emmi Salonen on burnout, systems, slowness, education, and what it really means to protect your creative energy in an industry that often demands constant output.

The Daily Heller

BRANDING & IDENTITY DESIGN

Deepfakes, Fast Food, and the Future of Taste

Posted inAI
At Native Foreign, AI wasn’t a shortcut but a new visual language used to reinterpret, not replicate. The Carl’s Jr. spot signals a shift: execution is abundant, but…

See Your Work in PRINT

Submit a Project